Companies like Philips, Sony, Toshiba, Panasonic (and many more) were also trying to find a new system and they’ve cooperated with Microsoft to make a new system.
Mr. Nishi saw the Spectravideo SVI-328 and created his new standard, MSX. Based on this machine.
Spectravideo had to rerelease their machine to comply with the MSX-standards (bigger cartridge slot).
This is the SVI-728.