Around 1995, Philips Electronics began a new project called 'Kidcom'. The goal of the project was to create a tablet marketed towards young children. Eventually, the project yielded results in the form of the In2It (stylized to 'in2iT'): a portable tablet computer/PDA ('Personal Digital Assistant') for children (primarily girls) between the age of 8 to 12 years of age. Unfortunately, the business venture became rather unpleasant for the Dutch conglomerate: besides the fact that the company was already not making financial profit (due to the unsuccessful CDi project), the market Philips wished to enter with the Kidcom was a very tough business environment. A good example for this was happened when Casio tried to market a gaming console, specifically marketed towards a female demographic, the year prior. The 'Loopy' was very unsuccessful and the Japan-exclusive was phased out rather quickly: after a mere 13 months on the market, no new software was being made for the system. The Casio Loopy was considered a massive commercial flop which, along with the previously mentioned issues, are speculated to be the primary reasons for Philips' cancellation of the In2It in December 1996. It is unclear how many In2It systems were manufactured, though the number is most likely below 1000 (estimated at about a hundred or a few hundred units). The majority of In2Its are though to have been sold internally at Philips to employees, though there are also rumours that some were sent to media companies to be reviewed or for distribution to schools.

Though the In2It was cancelled relatively early by Philips, it seems that the company established multiple corporate divisions which were specifically dedicated towards the In2It project. There are multiple known offices and addresses in numerous countries which were listed as 'In2It Division' or an equivalent. Most of these divisions were being managed by Philips' regional branches which already existed, including the local headquarters in the Netherlands (Eindhoven), Germany (Duesseldorf), France (Aulany-sous-Bois), the United Kingdom (London) and the United States (Jefferson City). The task of designing the In2It was most likely shared by multiple European company branches, while the physical production of the systems took place in Hungary.

The In2It is usually referred to as a system designed exclusively for young girls, in part due to the product testing done by female school children and the fact that Philips aimed (and took advice) from young girls during the design process of the In2It. However, there are doubts if girls were to be the only demographic: there are In2It units which came with blue plastic carrying cases, instead of the usual pink ones. The In2It itself always had the same color casing: purple.